For centuries, healthcare has struggled with the concept of adherence management. Getting people to follow medical advice has always been, at best, a fifty-fifty chance. People are wary of side effects to medications, inconvenience, and expense. Dr. Robert E. Wright changed that with the development of Adherence Management (AdM) Coaching. Dr. Wright teaches home caregivers the techniques that nurses and hospital staff use around the world to help patients stay on track with their healthcare progress and develop persistent habits to improve their health.