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Textbook of Urgent Care Management

Chapter 26, Consumer Engagement Using Social Media

Beschreibung

The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center. Chapter 26 includes: The Evolution of Medical Provider and Patient Interaction in Social Media Narrowing the Gap of Communication with Sharing and Engaging Consumer Buying and Decision-making Timelines Leveraging Social Media Networks in Referral Marketing Leveraging Consumer-generated Content Through Relationships - Principle 1: Show a Genuine Interest in Other People - Principle 2: Smile - Principle 3: Remember, One's Name is the Sweetest and Most Important Sound in Any Language - Principle 4: Be a Good Listener; Encourage Others to Talk About Themselves - Principle 5: Interest People - Principle 6: Make People Feel Important, But Do It Sincerely How Social Media Venues Affect Search